Author Archives: Terry Paupst

What Do You Want To Be Known For?

Increasingly, people wanting to successfully manage their own career are being urged to regard themselves as a brand.  You don’t have to look very far to notice the growing number of ads for seminars and workshops designed to help you identify what your brand is.  While it’s easy to understand what a corporate product or service is, it’s not always easy viewing yourself as the equivalent of a product on a store shelf.

It’s not uncommon to hear accomplished sales and marketing professionals in career transition struggle with applying brand thinking to themselves.  Many have trouble thinking of themselves as a product even though they know how to use well-crafted sound bites, overcome buyer concerns, and ‘ask for the order’, all to close the deal for their employer.

If you want to clear these hurdles and develop your brand, a simple but powerful question to ask yourself is ― what do I want to be known for?  Whether you are in the early stages of your professional life or an experienced professional with years of service under your belt, knowing the answer to this question can help.

Almost all of the time, the answer extends beyond your core skills and expertise to include your intangible assets such as your style, character and values.  It could be the way you demonstrate flexibility, resilience and adaptability or perhaps the number and range of professional relationships you have. It may be a natural gift you bring in communications, brokering or problem-solving or the way you own the challenges you take on.

When you focus on what you want to be known for, you are diligently gauging each opportunity, each group of potential new colleagues, and each target company’s challenges in relation to the ongoing development of your brand and its service value in a dynamic marketplace.

What sets of needs are you uniquely positioned and motivated to address?  How are fluid market forces changing those needs? How do these changes impact your ongoing brand offering?  In today’s highly charged, fast-paced workplace where an authentic service orientation is prized, it is always a great advantage for you and the potential buyers of your brand to have a clear picture of what that brand stands for including its distinctive value for each buyer.

If the idea of a proactive and planned approach to your professional life resonates with you, explore the merits of enlisting a committed partner in this important work by touching base with Personal Due Diligence (PDD) and its multi-disciplinary team of professionals.

You: Personal Corp. Inc.

Successful organizations embark upon their own process of due diligence when evaluating prospective partners, hitting the accelerator or the brakes on a merger or acquisition or when renewing their corporate value proposition in the midst of dynamic market forces. We would be surprised to expect anything different. Some companies are better than others at the art and practice of due diligence, nonetheless a substantial, serious effort is made when a significant choice is under consideration.

In today’s workplace, the traditional loyalty-security pact between employers and employees is a thing of the past, and deeds do not speak for themselves. ‘Delivered value’ is the only currency which buys a measure of security and professional satisfaction. In this environment, each one of us is a virtual personal corporation, a walking service offering.

If individual professionals are to be a successful corporation in this new marketplace, they need to practice their own version of due diligence, personal due diligence. This calls upon them to assess opportunities, gauge risks and identify the linkages between their unique offering and their target market’s needs.

Individuals who are engaging the 21st century workplace as virtually self-employed ‘value deliverers’ recognize the importance of personal due diligence. They have embraced its practice in managing their careers or shall we say managing their approach to professional service delivery.

Underlying their personal approach to due diligence is:
• a desire to have their career (professional service) decisions be as informed as possible
• a belief that a conscientious due diligence effort will serve their short and long term interests, helping them to intelligently manage risks and seize opportunities which energize them

• a shift to a position of personal empowerment as they take the reins of their own destiny, driven by the values they hold dear and a conscious decision to play offence
• a plan for looking inward to raise their awareness of their distinctive service offering and for thoughtfully identifying and engaging their prospective employers (client-partners)
• a way to discover where and how their talents can be used, contributing to their chosen organization’s long term success.

For those who choose to invest in themselves and their futures through the practice of personal due diligence, change can be an ally, not a foe.